AI Executives and business leaders Education program

Introduction to Generative AI

Tools, Impact, and Opportunities.

COURSE  2

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Course Overview

You’ll learn about the tools (like ChatGPT, image generators, code assistants), their strategic implications, and where they’re already unlocking value.

Duration:
2 hours

Format:
Lecture + interactive demos

Explore ChatGPT, image generators, and code assistants with guided use cases.

Demystify what generative AI can realistically achieve for your business.

Design, test, and assess prompts based on your industry challenges.

We will cover:

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Course structure

What Is Generative AI?

- Overview of models like GPT, image generators, and multimodal tools
- How it differs from traditional AI

Key Use Cases in Business

- Content creation, summarization, and communication
- Automation in customer support, marketing, legal, HR
- Early examples of business model innovation

Opportunities and Risks

- Speed, creativity, and productivity gains
- Limitations and failure modes
- Privacy, IP, and ethical concerns

Getting Started

- How to evaluate Generative AI tools
- Early-stage experimentation strategies
- Understanding implications for workforce and workflows

Meet your trainer

Erik Quijano

Engineer with over 15 years of international experience in the industrial and technology sectors. He combines deep expertise in applied artificial intelligence, digital transformation, and industrial automation with a systemic, business-oriented mindset. He is helping B2B companies adopt AI innovative solutions.

experiment and evaluate in your own context

This session introduces participants to the rapidly evolving world of Generative AI from a business lens.

You’ll learn about the tools (like ChatGPT, image generators, code assistants), their strategic implications, and where they’re already unlocking value in areas like marketing, support, product design, and more.

We focus on helping you confidently experiment and evaluate impact in your own context.

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who should attend

Executives and managers exploring how Generative AI can transform business functions

Innovation and marketing leads seeking to understand content generation and automation

Product owners and service leaders evaluating potential applications in customer experience or operations

ARE YOU READY ?

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Start your Ai journey today

Our courses deliver real impact, not buzzwords. In small, interactive groups, you’ll gain the practical knowledge and frameworks needed to lead AI initiatives confidently, communicate with technical teams, and drive measurable results.

Designed and delivered by AI transformation specialists with real-world experience across sectors including manufacturing, healthcare, and finance.

All our executive courses are delivered at your location, for a fully personalized, team-centered learning experience, or online.

Business-focused, not technical

Delivered on-site at your company

Customizable modules tailored to your strategy

Small, interactive groups for executive teams

Lead the AI Revolution

An essential overview of Generative AI—see the tools in action and understand how they drive business value.

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Let’s Shape Your AI Leadership Journey

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spaces available starting Q3

Other available courses

Each module can stand alone or combine into a tailored learning journey built around your organization’s goals.

course 1

Understanding AI

Foundations for Strategic Leaders
Equip strategic leaders with the knowledge and confidence to identify high-value AI use cases, evaluate risks, and lead impactful transformation.

view course

course 3

Applied
Generative AI

Business Value Creation at Enterprise Scale
Advanced module to learn how to structure initiatives, overcome barriers, and deliver measurable business value.

view course