AI Executives and business leaders Education course

Applied Generative AI

Business Value Creation at Enterprise Scale

COURSE  3

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Course Overview

Through real case studies and in-depth discussion, you’ll analyze what separates successful GenAI programs from those that stall. You’ll also learn how to structure initiatives, overcome barriers, and deliver measurable business value.

Duration:
2 hours

Format:
Case studies + strategic discussion

Learn from successful (and failed) AI use cases across industries.

Define business metrics to evaluate the value, risk, and feasibility of scaling.

Develop a practical plan to move from pilot to enterprise-wide adoption.

We will cover:

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Course structure

Case Studies: Success and Failure in the Field

- Cross-industry examples of applied GenAI
- Breakdown of what worked, what didn’t, and why

From Experimentation to Impact

- Common traps in scaling GenAI
- Governance, security, and data considerations at scale
- Talent and organizational change requirements

Value Creation Levers

- How to identify high-ROI applications
- Aligning GenAI to key business objectives
- Measuring and demonstrating value

Leadership and Execution Models

- Capability building vs. outsourcing
- Models for enterprise coordination and stewardship
- Managing cross-functional collaboration

Meet your trainer

Erik Quijano

Engineer with over 15 years of international experience in the industrial and technology sectors. He combines deep expertise in applied artificial intelligence, digital transformation, and industrial automation with a systemic, business-oriented mindset. He is helping B2B companies adopt AI innovative solutions.

Who Should Attend:

C-level leaders and business unit heads exploring enterprise-level AI investments

Strategic program managers and transformation leaders

AI/Innovation champions leading applied AI efforts

Product and operations leaders scaling early GenAI initiatives

ARE YOU READY ?

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Start your AI journey today

In small, interactive groups, you’ll gain the practical knowledge and frameworks needed to lead AI initiatives confidently, communicate with technical teams, and drive measurable results.

Business-focused, not technical

Actionable frameworks and real-world tools

Customizable modules tailored to your strategy

Small, interactive groups for executive teams

business value through generative ai

This advanced module explores how organizations are moving from experimentation to enterprise-scale deployment of Generative AI.

Through real case studies and in-depth discussion, you’ll analyze what separates successful GenAI programs from those that stall.

You’ll also learn how to structure initiatives, overcome barriers, and deliver measurable business value.

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Lead the AI Revolution

Designed for leaders ready to scale Generative AI. Learn what it takes to deploy at enterprise level—and succeed.

AI training directly into your organization.

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Let’s Shape Your AI Leadership Journey

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spaces available starting Q3

Other available courses

Each module can stand alone or combine into a tailored learning journey built around your organization’s goals.

course 1

Understanding AI

Foundations for Strategic Leaders
Equip strategic leaders with the knowledge and confidence to identify high-value AI use cases, evaluate risks, and lead impactful transformation.

view course

course 2

Introduction to Generative AI

Tools, Impact, and Opportunities
Learn about the tools (like ChatGPT, image generators, code assistants), their strategic implications, and where they’re already unlocking value.

view course