Executives and business leaders Education course

Applied Generative AI

Business Value Creation at Enterprise Scale

COURSE  3

Course Purpose:

Through real case studies and in-depth discussion, you’ll analyze what separates successful GenAI programs from those that stall. You’ll also learn how to structure initiatives, overcome barriers, and deliver measurable business value.

Duration:
2 hours

Format:
Case studies + strategic discussion

course structure

Case Studies: Success and Failure in the Field

- Cross-industry examples of applied GenAI
- Breakdown of what worked, what didn’t, and why

From Experimentation to Impact

- Common traps in scaling GenAI
- Governance, security, and data considerations at scale
- Talent and organizational change requirements

Value Creation Levers

- How to identify high-ROI applications
- Aligning GenAI to key business objectives
- Measuring and demonstrating value

Leadership and Execution Models

- Capability building vs. outsourcing
- Models for enterprise coordination and stewardship
- Managing cross-functional collaboration

Meet your trainer

Erik Quijano

Engineer with over 15 years of international experience in the industrial and technology sectors. He combines deep expertise in applied artificial intelligence, digital transformation, and industrial automation with a systemic, business-oriented mindset. He is helping B2B companies adopt AI innovative solutions.

Who Should Attend:

C-level leaders and business unit heads exploring enterprise-level AI investments

Strategic program managers and transformation leaders

AI/Innovation champions leading applied AI efforts

Product and operations leaders scaling early GenAI initiatives

Start your Ai journey today

Business-focused, not technical

Actionable frameworks and tools

Customizable for your strategy

This advanced module explores how organizations are moving from experimentation to enterprise-scale deployment of Generative AI.

Through real case studies and in-depth discussion, you’ll analyze what separates successful GenAI programs from those that stall.

You’ll also learn how to structure initiatives, overcome barriers, and deliver measurable business value.

Lead the AI Revolution

Designed and delivered by AI transformation specialists with real-world experience across sectors including manufacturing, healthcare, and finance.

talk to a program advisor

Let’s Shape Your AI Leadership Journey

spaces available starting Q3

Other available courses

Each module can stand alone or combine into a tailored learning journey built around your organization’s goals.

course 1

Understanding AI

Foundations for Strategic Leaders
Equip strategic leaders with the knowledge and confidence to identify high-value AI use cases, evaluate risks, and lead impactful transformation.

view course

course 2

Introduction to Generative AI

Tools, Impact, and Opportunities
Learn about the tools (like ChatGPT, image generators, code assistants), their strategic implications, and where they’re already unlocking value.

view course